Carebase was a client for many years before employing an in house team to manage all their marketing needs.
However, when Carebase decided to launch their new flagship care home, Bridge House in Abingdon they recruited Jo at Chief to produce the concept, brand and all the design requirements for this award winning care home.
Jo worked exclusively on this project from start to finish - designing the hoarding as the land was cleared to creating marketing brochures and advertising.
The project was 2 fold, requiring marketing assets for Bridge House and the care home's sister amenity The Riverly Club. The brief was to market the club to the local over 65's community and offer a hub to enjoy good company, food and drinks within a relaxing environment.